Organizations thrive when strategy, people, and systems are aligned.
At ChangePro, LLC, we believe that many organizations have the right vision, the right talent, and even the right strategy, but still fall short of their full potential. Too often, the gap between ambition and execution is where momentum is lost.
Our mission is to help close the gap.
We work with executive teams to align people, systems, and operations in ways that drive sustainable performance. We unlock value not just through planning, but through disciplined execution, with clarity, accountability, and measurable outcomes at the core.
Let’s talk about what’s next
If you are navigating complexity, building something new, or working through a performance challenge, I’d love to hear what you’re focused on, and explore whether there’s a way I can help.
Let’s talk ▸
Leadership
Founder & principal
Meet Doug
Doug Eastman is a transformation strategist and executive advisor who helps complex organizations launch, scale and revitalize operations. With over two decades of experience across healthcare, Fortune 100 companies and enterprise consulting, Doug brings a disciplined yet human approach to aligning strategy, people and performance.
He has:
Delivered $84M+ in operational cost savings
Led a turnaround of a national healthcare service line, boosting clinical volume by 112%
Tripled tech services revenue in under 12 months
Scaled consulting operations from $200K to $7M across eight markets
Doug isn’t a strategist who stops at the whiteboard. He partners with leadership teams to implement change that works in the real world, through systems, people, and smart operational design.
Leadership Philosophy
Strong leadership isn’t just about fixing problems, it’s about building capability and clarity.
I believe:
Strategy without execution is just intention
People need more clarity, not more complexity
Results follow alignment, not pressure
Organizations grow when leadership owns the system, not just the symptoms
I work side-by-side with executive teams to understand how the organization really functions, identify where things are stuck, and build what doesn’t exist yet, whether that’s a new function, a cultural reset, or a scalable process model.
What sets me apart
Every project I take on is different. but he through-line is always the same: clarity, performance, and capability that lasts.
I work across systems, not just functions
I lead transformations that leave organizations stronger, not dependent
I been operations, people, and strategy into one integrated view
I partner with clients as an embedded thought an execution partner, not a drop-in fixer
Approach
I bring the same mindset to my personal life that I do to my work: spot potential, solve what matters, and build something meaningful. I’m currently in the process of patenting a product designed to reinvent how athletes travel, because sometimes the best ideas are born outside the boardroom.
I live with my family in Cleveland, Ohio, and I believe that transformation is most sustainable when it is grounded in people, not just process.